Evaluating Your website - When it comes to evaluating your current website, there is no panacea, but there are guidelines of best practices that you can use to make sure that you have taken into account all relevant aspects. This evaluation should also form part of your organization's development plan so the feedforward results, the trivial at this from the point of view of your website means makes it even better the good stuff and fixing the bits that are not so good, but it is always useful to have a broader perspective here.
For that assessment is simply a matter of looking at your website through the eyes of your target audience and objectively by answering the following questions:
The site is helpful how?
All for that need to communicate?
How relevant is the content?
About navigation?
Great design?
Copy the quality and readability?
How good is your marketing?
Accessibility?
The site is helpful how?
The website looks cozy? Are the benefits of the visit made immediately clear? It is written using informal, conversational style and tone? White space is used throughout the site to make it look less crowded and easier to scan?
All for that need to communicate?
It is clear what purpose the site need? It is immediately clear that the target audience of the site is? You communicate what your audience is interested? The site is consistent in design (colors, layout, fonts)?
How relevant is the content?
The copy is focused on what the public wants to know? The site quickly convinces visitors that have come to the right place and give good reason to stay? It's obvious the actions that you want your audience to take?
About navigation?
The site has a logical structure? Intuitive navigation, clear and simple and trouble free? If each page links back to the homepage? The links are visible? You can to any other page in no more than three clicks? There is a search option (important for e-commerce sites)?
Great design?
The pattern is simple, attractive, has invited and customer-focused? Does it deliver the proper emotional tone? Can immediately tell where you are (clear title, description, pictures, captions, etc.)? Does grab and hold your attention? Did you use the top of the page for navigation and brand identity?
Copy the quality and readability?
It is clear, relevant content, concise and grammatically correct? Does it deliver the emotional tone right? They maintained a size? Are you using a sans-serif? All information is updated? Are all mandatory requirements included?
How good is your marketing?
Is the proposed site in waters? The message is simple, concise and focused on the customer? You've verified your site for search engine optimization? You project a clear and coherent brand identity?
Accessibility?
You've verified your site on most common browsers? He was checked on older browser versions? It is tested on a range of screen sizes? What does it look like on a tablet or mobile phone? The Home page is loaded immediately?
After answering yes or no to these questions you will have some indication of the health of your current website. Hopefully this will give you some indications of areas you could look to make improvements.
Educated at the Master's level in Marketing, with over 20 years of proven sales experience building an e-commerce business millions of pounds and providing consulting services marketing for organizations throughout the Northwest, Colin is well positioned to evaluate and recommend the latest news in business and marketing best practice and theory. Passionate about all aspects of marketing, Colin loves the challenge to analyze a customer's business, gaining great satisfaction on the part of their success.
0 Response to "Evaluating Your Website "
Post a Comment